Steve Sammons
  • marketing
  • leadership
  • technology
    • SEO
Steve Sammons
  • marketing
  • leadership
  • technology
    • SEO
  • marketing

4 Basic Elements of a Positioning Statement

A well-crafted positioning statement—defining your audience, category, unique benefit, and proof—is the compass guiding every strategic brand decision.
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  • leadership

21 Laws Leadership Evaluation – Downloadable Excel File

At the end of John Maxwell’s book 21 Irrefutable Laws of Leadership, an evaluation form provides a wonderful leadership self-assessment. I created a downloadable Excel file of this evaluation so you could…
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  • linkedin
  • marketing

Make Your LinkedIn Profile Irresistible

An irresistible LinkedIn profile goes beyond job titles and buzzwords to tell a clear, compelling story about who you help and the value you deliver. By optimizing your headline, summary, and visuals and showcasing concrete achievements, you position yourself as the obvious choice for employers and clients in a crowded professional marketplace.
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  • marketing

The Power of Design Thinking

Design thinking is a human-centered approach to innovation that integrates the needs of people, the possibilities of technology, and the requirements for business success. By following the five-step framework—Empathize, Define, Ideate, Prototype, and Test—designers can create solutions that truly resonate with users.
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  • leadership

Power of the Rockefeller Habits

Unlock the secrets of successful companies like GE and Microsoft by mastering the Rockefeller Habits to boost productivity, communication, and personal growth.
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  • fundraising

Implementing FIND, WIN, KEEP, LIFT

In the world of nonprofit fundraising, having a robust strategy is crucial for sustainable growth and impact. One powerful framework that has proven effective is the FIND, WIN, KEEP, LIFT…
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  • leadership

How to Ask Questions that Matter

Drawing from personal experience, I can confidently assert that the skill of asking meaningful questions goes beyond mere proficiency; it is, in fact, an art form. My wife possesses a…
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  • fundraising

Decoding DonorSearch: How DS Ratings Can Transform Your Fundraising Strategy

DonorSearch is a wealth screening and prospect research tool that helps organizations identify potential donors with high giving capacity and propensity. The DS Rating, or DonorSearch Rating, is a key…
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  • leadership

Situational Leadership: A Guide for Effective Management

While going through one of the leadership classes on BiblicalTraining.org, the topic of contextualizing our leadership style arises. It is often observed that leaders stick to a single style throughout…
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  • spiritual living

Sacred Pathways Assessment – Excel Format

Download the Assessment For those who have read Dr. Gary Thomas’s book, Sacred Pathways, you may recall the insightful assessment featured at the end. I’ve taken the initiative to recreate…
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Steve shares insights and strategies for business transformation, brand development, and sustainable growth—always rooted in faith-based principles and a commitment to purposeful leadership across diverse industries.
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