Steve Sammons
  • marketing
  • leadership
  • technology
    • SEO
  • marketing
  • leadership
  • technology
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Steve Sammons
  • marketing
  • leadership
  • technology
    • SEO
  • marketing

What if we rename SWOT to TOWS?

swot

SWOT analysis is widely regarded as a valuable tool for conducting strategic assessments, but it often suffers from misconceptions. The confusion stems from its historical development and nomenclature. SWOT, an…

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  • marketing

Using Porter's Five Forces Model for Competitive Advantage

A valuable instrument for analyzing the competitive environment is the renowned Porter’s Five Forces Model. Introduced by Michael E. Porter, a distinguished professor at Harvard Business School, in 1979, this…

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  • leadership

Tell me what you say “Yes” to, and I’ll tell you who you are.

“The difference between successful people and very successful people is that very successful people say no to almost everything.” — Warren Buffett According to Aristotle, our actions shape our identity.…

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  • 3 min
  • leadership

Successful Leaders Have Sharper Minds

Successful leaders often seem to have sharper minds than the rest of us—isn’t that how they got to the top in the first place? While we often assume that people…

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  • leadership

The Power of the Rockefeller Habits: A Comprehensive Guide

Stranded on a desert island or not, Vern Harnish’s book Scaling Up should be essential reading for students, supervisors, and business executives. It ranks at the top of all of…

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  • spiritual living

Pros & Cons of The Nashville Statement

Guest blogger Preston Sprinkle examines the pros and cons of the Nashville Statement, a prominent evangelical declaration on sexuality and gender. While affirming its commitment to historic Christian teaching on marriage, Sprinkle critiques the statement’s impersonal tone, outdated language, and lack of relational grace—arguing that such documents often fail to address the real, relational reasons LGBT+ people feel isolated or rejected by the church, and calling for a more compassionate, conversation-driven approach.

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  • Advertising

Long Time Dreaming

The launch of the G35 Coupe featured its incredibly smooth and contemporary styling.  The campaign included the TV spot “Long Time Dreaming” and the print which was a simple spread…

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  • marketing

Finding Inspiration in Unexpected Places

Character Spiritual Living Finding Inspiration in Unexpected Places bySteve Posted on January 6, 2023January 6, 2023 2 minute read 76 views It was Christmas break, and our family was all…

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  • marketing

How Does the Facebook Pixel Improve Your Ad Targeting

The goal of the Facebook pixel is to help you get to know more about the people engaging with your content. You can use this valuable information to create products and content that better appeal to that audience.

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  • leadership

Everything is an Interview: How to Act, Help, and Behave in Life

Like many parents, Suzy and I volunteer to support the efforts at school. This weekend was no different with our son’s high school drumline competition. There’s the hustle and bustle…

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Recent Posts
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Steve shares insights and strategies for business transformation, brand development, and sustainable growth—always rooted in faith-based principles and a commitment to purposeful leadership across diverse industries.
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