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Steve Sammons
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The Destroyer Founder

The Destroyer Founder

Founders dream of building something that outlives them, yet many unintentionally sabotage the very successors meant to carry their vision forward.

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The Retirement Syndrome
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  • 2 min
  • Leadership

The Retirement Syndrome

Some founders never truly step down. Some even remain until death. Psychologist Manfred Kets de Vries calls this the “retirement syndrome”—an identity crisis that grips leaders who cannot imagine life after their role.

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When Legacy Becomes a Liability
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  • 2 min
  • Leadership

When Legacy Becomes a Liability

A founder’s legacy is often their proudest achievement—but it can also become their greatest obstacle.

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Why a Customer Road Map is the Compass for Your Website Development Journey
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  • 2 min
  • Marketing & Branding

Why a Customer Road Map is the Compass for Your Website Development Journey

How a customer road map, or journey map, keeps website development focused on real user needs, behaviors and goals at every step.

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Unlocking the Power of Google Tag Manager: A Project Manager's Guide
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  • 2 min
  • Marketing & Branding

Unlocking the Power of Google Tag Manager: A Project Manager’s Guide

Google Tag Manager is a game-changer for project managers looking to streamline their website's marketing and analytics efforts. With its centralized management system and easy-to-use interface, GTM empowers non-technical users to take control of their tags without relying on developers. Discover how GTM can help you improve your website's performance, SEO, and integration with other applications.

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Innovating with Lean Startups
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  • 4 min
  • Leadership

Innovating with Lean Startups

Key ideas from Brant Cooper's The Lean Entrepreneur: rapid experiments, validated learning and building what customers actually want.

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What Behaviors Destroy Leaders?
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  • 6 min
  • Leadership

What Behaviors Destroy Leaders?

Why do so many leaders fail to finish well? Drawing on Dr. J. Robert Clinton’s research, this post explores the sobering reality that only one in three biblical leaders completed their calling faithfully. It examines the six major behaviors that derail leaders—misuse of money, abuse of power, pride, sexual misconduct, family dissension, and complacency—and offers practical insights on spiritual disciplines, lifelong learning, and mentoring as keys to finishing strong.

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Where are the cars we were promised?
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  • 1 min
  • Marketing & Branding

Where are the cars we were promised?

The story behind Infiniti's brand spot “Where are the cars we were promised?” and the TBWA/Chiat-Day team that created it.

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What if we rename SWOT to TOWS?
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  • 2 min
  • Marketing & Branding

What if we rename SWOT to TOWS?

SWOT analysis is often misunderstood. Here is where it came from and why starting with threats and opportunities (TOWS) can sharpen strategy.

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Using Porter's Five Forces Model for Competitive Advantage
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  • 3 min
  • Marketing & Branding

Using Porter's Five Forces Model for Competitive Advantage

A practical guide to Michael Porter's Five Forces model and how to use it to understand competition and build a lasting advantage.

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