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Steve Sammons
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Six Verbs That Make You Sound Weak

Six Verbs That Make You Sound Weak

Sometimes it’s the smallest words and phrases that shape how you’re perceived around the office. Here are a few to watch out for at every level.

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The Purpose Driven Life - Who Designed the Cover?
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  • 3 min
  • Publishing

The Purpose Driven Life – Who Designed the Cover?

Who designed the tenth anniversary cover of Rick Warren's The Purpose Driven Life? The story of Zondervan's crowdsourced cover design.

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Multipliers: How the Best Leaders Make Everyone Smarter
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  • 1 min
  • Leadership

Multipliers: How the Best Leaders Make Everyone Smarter

Explore how leaders known as Multipliers unlock the full intelligence and capability of their teams, doubling productivity and fostering innovation. Based on Liz Wiseman’s research, this post explains the five key disciplines of Multipliers and contrasts them with Diminishers—leaders who stifle talent—offering practical insights for creating a high-performing, engaged workplace.

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Bible Across America
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  • 2 min
  • Publishing

Bible Across America

The "Bible Across America" project was a unique initiative by Zondervan to commemorate the 30th anniversary of the New International Version (NIV) Bible, involving over 31,000 people across the U.S. in handwriting a verse each to create a one-of-a-kind Bible.

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5 Ways Authors Can Use Pinterest as a Marketing Tool
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  • 2 min
  • Publishing

5 Ways Authors Can Use Pinterest as a Marketing Tool

Five creative ways authors can use Pinterest to market their books, from guest pinners to boards that bring readers into your world.

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The 10-Second Rule
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  • 1 min
  • Faith & Spiritual Living

The 10-Second Rule

Inspired by Clare DeGraaf’s “The 10 Second Rule,” this post explores how simple, immediate acts of obedience—doing the next thing you’re reasonably certain Jesus wants within ten seconds—can transform your daily walk with God and make following Jesus both practical and powerful.

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What Happened to the TNIV Bible?
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  • 2 min
  • Publishing

What Happened to the TNIV Bible?

Why the TNIV was discontinued and replaced by the NIV 2011, told by the marketing leader who helped bring the updated NIV to market.

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Why Zondervan bought BibleGateway.com
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  • 4 min
  • Publishing

Why Zondervan bought BibleGateway.com

Why Zondervan bought BibleGateway.com, the top Bible reference website, and what it took to move a nonprofit site into a for-profit company.

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Globally Minded and Locally Sensitive
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  • 2 min
  • Marketing & Branding

Globally Minded and Locally Sensitive

How Calumet Photographic united retailers in four countries, three currencies and four languages under one brand, website and e-commerce engine.

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