Character, Competence, and Christ

The brand of Corban University can be isolated into three words: Character, Competence, and Christ. The simplicity of this was a result of working with some branding experts that my friend Bruce Scott brought in as part of an overall work we did with the Westfall group. They challenged us to keep breaking the brand down into its simplest form. Up until this point the brand was explained in several long and arduous documents.

The resulting simplicity allowed us to design an entire program around the concept.  The three videos here illustrate how the concept was brought to life.