Isolating the brand to three words
How Corban University's brand was distilled into three words, Character, Competence and Christ, and why a simple brand idea is so powerful.
Authentic Living: Four Principles for a Fulfilling Life
Don Miguel Ruiz's Four Agreements read alongside biblical teaching: four principles for living honestly, humbly and authentically.
A Survival Guide for Leaders
Leaders must learn to navigate uncertainty and resistance, adapting their approach as they guide their teams through the challenges of organizational change.
9 Things Successful People Do Differently
Discover the nine evidence-based strategies that set successful people apart, based on Heidi Grant Halvorson’s research. This post unpacks practical habits like setting specific goals, seizing opportunities, tracking progress, cultivating grit and willpower, and focusing on positive actions—empowering you to achieve your goals through what you do, not just who you are.
7 Habits Personal Workbook
One of our classes required us to fill out the 7 Habits of Highly Successful People Personal Workbook and write a 5-7 page paper.
5 Things Mission-Minded Jesus People Should STAHP Saying
Five Christian catchphrases, from “love the sinner, hate the sin” to political slogans, that get in the way of honest, mission-minded conversations.
4 Tips to Keep Your Email List Squeaky Clean
Four practical tips for keeping your email list clean, engaged and deliverable instead of blasting messages to people who never asked.
4 Basic Elements of a Positioning Statement
A well-crafted positioning statement—defining your audience, category, unique benefit, and proof—is the compass guiding every strategic brand decision.
21 Laws Leadership Evaluation – Downloadable Excel File
A free downloadable Excel version of the self-assessment from John Maxwell's The 21 Irrefutable Laws of Leadership.
Make Your LinkedIn Profile Irresistible
An irresistible LinkedIn profile goes beyond job titles and buzzwords to tell a clear, compelling story about who you help and the value you deliver. By optimizing your headline, summary, and visuals and showcasing concrete achievements, you position yourself as the obvious choice for employers and clients in a crowded professional marketplace.