Steve Sammons

publishing

Why Every Author Should Test Their Book Title and Cover Design

Testing your book’s title and cover design isn’t just a creative exercise—it’s a strategic move to ensure your work captures the attention it deserves. By gathering feedback from your target audience through online surveys, you can make data-driven decisions that enhance your book’s appeal and marketability.

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marketing

What Makes a Strategic Brief Essential for Non-Profits?

Using a strategic brief as an evergreen tool is a fresh approach for non-profits—one that ensures lasting clarity and alignment. While most plans fade with time, this dynamic, enduring document keeps teams focused and impact growing.

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spiritual living

Cultural Intelligence

In an age of cultural fragmentation, Bock reminds us that 'people are not the enemy—they are the goal.' His approach encourages believers to engage with empathy, clarity, and a deep understanding of Scripture, fostering meaningful conversations in a pluralistic world.

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leadership

Most Leaders Don’t Even Know the Game They’re In

Great leaders need to have empathy and perspective—qualities often forgotten as leaders become more concerned with their status and position, forgetting that their real job is taking care of those in their charge.

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leadership

If You're Leading, You're Bleeding

“If you’re leading, you’re bleeding.” Drawing on Samuel Chand’s book Leadership Pain, this post explores the unavoidable hardships and sacrifices that come with leadership. Discover how embracing pain—whether from external challenges or personal stress—can become the most effective tool for growth, resilience, and fulfilling your purpose as a leader.

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higher education

For Some Colleges, the Best Move Is to Merge

It’s really important in a merger to be committed to preserving the essence and positive characteristic of the institution that’s being acquired. It shouldn’t be a dissolving of that institution but an enhancement.

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spiritual living

What Kind of God Would Bless a Snake?

If God can redeem a lineage marred by deceit and moral failure, what parts of your own story are you withholding from His transforming grace?

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higher education

Understanding Financial Responsibility Score (FRS)

Financial responsibility scores for private colleges, calculated annually by the U.S. Department of Education on a scale from -1.0 to 3.0, assess an institution’s financial health and determine its eligibility for federal funds, with scores of 1.5 or higher considered financially responsible, scores between 1.0 and 1.4 requiring additional oversight, and scores of 0.9 or below triggering stricter monitoring and financial requirements.

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publishing

5 Reasons Why I Use Zotero for School Papers

Zotero is a tool that helps you to collect, manage, and cite your references. Using Zotero you can attach PDFs, notes, and images to your citations, organize them into collections for different projects and create bibliographies.

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marketing

5 Simple Tips for the Perfect Blog Interview

If you’ve been considering beginning an interview series on your blog, here are the Top 5 tips that I’ve learned along the way: brush up on your journalism skills, don’t limit the subject, get ready to share yourself, provide feedback and promotional information, and keep the conversation going.

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