Step 4: Prototype – Bringing UX Design Ideas to Life
In the fourth step of the design thinking process, Prototype, UX designers transform their ideas into tangible representations that can be tested and refined.
Marketing & Branding
33 posts
Brand strategy, positioning, digital marketing and communication.
Step 5: Test – Validating UX Design Solutions
The fifth and final step of the design thinking process is Test, where UX designers put their prototypes in front of real users to gather feedback and validate their solutions.
Embrace Mobile First Strategy for Optimal Website Development
Why designing for phones first leads to better websites, with the data behind mobile traffic and practical steps for a mobile-first strategy.
Build Your Influence With Purpose
If you want to get your book published — whether through a publisher or on your own — it all starts with your platform. Michael Hyatt’s Platform is a practical, no-nonsense guide to building the kind of influence that actually moves the needle.
Why a Customer Road Map is the Compass for Your Website Development Journey
How a customer road map, or journey map, keeps website development focused on real user needs, behaviors and goals at every step.
Unlocking the Power of Google Tag Manager: A Project Manager’s Guide
Google Tag Manager is a game-changer for project managers looking to streamline their website's marketing and analytics efforts. With its centralized management system and easy-to-use interface, GTM empowers non-technical users to take control of their tags without relying on developers. Discover how GTM can help you improve your website's performance, SEO, and integration with other applications.
What if we rename SWOT to TOWS?
SWOT analysis is often misunderstood. Here is where it came from and why starting with threats and opportunities (TOWS) can sharpen strategy.
Where are the cars we were promised?
The story behind Infiniti's brand spot “Where are the cars we were promised?” and the TBWA/Chiat-Day team that created it.
Using Porter's Five Forces Model for Competitive Advantage
A practical guide to Michael Porter's Five Forces model and how to use it to understand competition and build a lasting advantage.
The Art of Letting Go
How to stop taking things personally: practical ways to let go of hurt and resentment and protect your emotional well-being.