Long Time Dreaming
The story of Infiniti's “Long Time Dreaming” campaign for the G35 Coupe launch, created by Tor Myhren and Moe Verbrugge at TBWA/Chiat-Day.
Marketing & Branding
33 posts
Brand strategy, positioning, digital marketing and communication.
How Does the Facebook Pixel Improve Your Ad Targeting
The goal of the Facebook pixel is to help you get to know more about the people engaging with your content. You can use this valuable information to create products and content that better appeal to that audience.
Finding Inspiration in Unexpected Places
A family movie night with The Princess Bride turns into a lesson about finding inspiration, faith and character in unexpected places.
Isolating the brand to three words
How Corban University's brand was distilled into three words, Character, Competence and Christ, and why a simple brand idea is so powerful.
Authentic Living: Four Principles for a Fulfilling Life
Don Miguel Ruiz's Four Agreements read alongside biblical teaching: four principles for living honestly, humbly and authentically.
How to Customize Your LinkedIn URL
How to claim a clean, custom LinkedIn profile URL in a few steps, and why a simple address makes your profile easier to share and find.
4 Tips to Keep Your Email List Squeaky Clean
Four practical tips for keeping your email list clean, engaged and deliverable instead of blasting messages to people who never asked.
4 Basic Elements of a Positioning Statement
A well-crafted positioning statement—defining your audience, category, unique benefit, and proof—is the compass guiding every strategic brand decision.
Make Your LinkedIn Profile Irresistible
An irresistible LinkedIn profile goes beyond job titles and buzzwords to tell a clear, compelling story about who you help and the value you deliver. By optimizing your headline, summary, and visuals and showcasing concrete achievements, you position yourself as the obvious choice for employers and clients in a crowded professional marketplace.
The Power of Design Thinking
Design thinking is a human-centered approach to innovation that integrates the needs of people, the possibilities of technology, and the requirements for business success. By following the five-step framework—Empathize, Define, Ideate, Prototype, and Test—designers can create solutions that truly resonate with users.