A well-crafted positioning statement—defining your audience, category, unique benefit, and proof—is the compass guiding every strategic brand decision.
At the end of John Maxwell’s book 21 Irrefutable Laws of Leadership, an evaluation form provides a wonderful leadership self-assessment. I created a downloadable Excel file of this evaluation so you could…
LinkedIn Marketing 17 New Ways To Make Your LinkedIn Profile Irresistible To Employers byContent Posted on October 27, 2016December 28, 2019 6 minute read 650 views If your profile is…
LinkedIn Marketing 10 Tips for Supercharging Your LinkedIn Profile byContent Posted on April 27, 2016December 28, 2019 6 minute read 646 views You’re on LinkedIn — but so are more…
Design thinking is a human-centered approach to innovation that integrates the needs of people, the possibilities of technology, and the requirements for business success. By following the five-step framework—Empathize, Define, Ideate, Prototype, and Test—designers can create solutions that truly resonate with users.
Unlock the secrets of successful companies like GE and Microsoft by mastering the Rockefeller Habits to boost productivity, communication, and personal growth.
In the world of nonprofit fundraising, having a robust strategy is crucial for sustainable growth and impact. One powerful framework that has proven effective is the FIND, WIN, KEEP, LIFT…
Drawing from personal experience, I can confidently assert that the skill of asking meaningful questions goes beyond mere proficiency; it is, in fact, an art form. My wife possesses a…
DonorSearch is a wealth screening and prospect research tool that helps organizations identify potential donors with high giving capacity and propensity. The DS Rating, or DonorSearch Rating, is a key…