The Purpose Driven Life – Who Designed the Cover?
Pastor Rick Warren has teamed up with his book publisher and a crowd-sourced graphic design company to create a new cover for his bestseller The Purpose Driven Life. The 10th…
Multipliers: How the Best Leaders Make Everyone Smarter
Explore how leaders known as Multipliers unlock the full intelligence and capability of their teams, doubling productivity and fostering innovation. Based on Liz Wiseman’s research, this post explains the five key disciplines of Multipliers and contrasts them with Diminishers—leaders who stifle talent—offering practical insights for creating a high-performing, engaged workplace.
Bible Across America
The "Bible Across America" project was a unique initiative by Zondervan to commemorate the 30th anniversary of the New International Version (NIV) Bible, involving over 31,000 people across the U.S. in handwriting a verse each to create a one-of-a-kind Bible.
5 Ways Authors Can Use Pinterest as a Marketing Tool
Today I want to get your creative juices flowing by telling you about some innovative approaches to Pinterest marketing. There are many more, so please share your ideas in the comments,…
The 10-Second Rule
Inspired by Clare DeGraaf’s “The 10 Second Rule,” this post explores how simple, immediate acts of obedience—doing the next thing you’re reasonably certain Jesus wants within ten seconds—can transform your daily walk with God and make following Jesus both practical and powerful.
What Happened to the TNIV Bible?
The short story is that the TNIV (Today’s New International Version) was discontinued and replaced with an updated version called the NIV 2011 (New International Version).The more extended version of…
Why Zondervan bought BibleGateway.com
The strategy for Zondervan was to expand its digital footprint to access the Christian consumer. No better way to do that than to acquire the number one Bible reference website.…
Globally Minded and Locally Sensitive
Integrate them all together Calumet Photographic’s strategy was to integrate the international retailers under one brand image, one website infrastructure, and one e-commerce engine. The challenge was we were dealing…
Where are the cars we were promised?
The strategy was to create a brand spot that would showcase the complete line-up of Infiniti vehicles and position the company as innovators in the marketplace. It was the first…