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Marketing & Branding

33 posts

Brand strategy, positioning, digital marketing and communication.

  • Marketing & Branding

What Makes a Strategic Brief Essential for Non-Profits?

What Makes a Strategic Brief Essential for Non-Profits?

Using a strategic brief as an evergreen tool is a fresh approach for non-profits—one that ensures lasting clarity and alignment. While most plans fade with time, this dynamic, enduring document keeps teams focused and impact growing.

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5 Simple Tips for the Perfect Blog Interview
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  • 2 min
  • Marketing & Branding

5 Simple Tips for the Perfect Blog Interview

If you’ve been considering beginning an interview series on your blog, here are the Top 5 tips that I’ve learned along the way: brush up on your journalism skills, don’t limit the subject, get ready to share yourself, provide feedback and promotional information, and keep the conversation going.

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Globally Minded and Locally Sensitive
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  • 2 min
  • Marketing & Branding

Globally Minded and Locally Sensitive

How Calumet Photographic united retailers in four countries, three currencies and four languages under one brand, website and e-commerce engine.

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