Steve Sammons
  • marketing
  • leadership
  • technology
    • SEO
Steve Sammons
  • marketing
  • leadership
  • technology
    • SEO
  • higher education

Sustaining Faith: Adaptive Strategies in Christian Universities Amidst Demographic Change

Christian universities are under real pressure. Enrollment trends, cultural drift, and financial constraints are forcing institutions to make hard choices, and most of the available research treats these as separate…

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  • 2 min
  • marketing

Embrace Mobile First Strategy for Optimal Website Development

Developing a top-notch website? You might want to consider a Mobile First Strategy – it’s a game-changer in today’s mobile-driven world! Recent data shows that mobile devices account for over…

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  • character

Understanding Convictional Kindness

Convictional kindness is the practice of holding firm to one’s beliefs while engaging others with genuine compassion and openness, reflecting Christ’s character by blending unwavering conviction with unwavering love in every interaction.

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  • spiritual living

What is a Convictional Christian?

Short Answer: People who organize and live their lives within a Biblical worldview. Longer Answer: Definition and Significance Imagine Convictional Christianity as a lighthouse, steadfast and unmovable, guiding ships through…

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  • leadership

The Destroyer Founder

Founders dream of building something that outlives them, yet many unintentionally sabotage the very successors meant to carry their vision forward.

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  • leadership

The Retirement Syndrome

Some founders never truly step down. Some even remain until death. Psychologist Manfred Kets de Vries calls this the “retirement syndrome”—an identity crisis that grips leaders who cannot imagine life after their role.

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  • leadership

When Legacy Becomes a Liability

A founder’s legacy is often their proudest achievement—but it can also become their greatest obstacle.

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customer-journey
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  • 2 min
  • marketing

Why a Customer Road Map is the Compass for Your Website Development Journey

A Customer Road Map, also known as a Customer Journey Map, is a critical tool in website development as it provides a comprehensive understanding of the customer’s experiences, needs, and…

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google-tag-manager
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  • 2 min
  • marketing

Unlocking the Power of Google Tag Manager: A Project Manager’s Guide

Google Tag Manager is a game-changer for project managers looking to streamline their website's marketing and analytics efforts. With its centralized management system and easy-to-use interface, GTM empowers non-technical users to take control of their tags without relying on developers. Discover how GTM can help you improve your website's performance, SEO, and integration with other applications.

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  • leadership

Innovating with Lean Startups

As you read this post, you will gain a general understanding of a valuable concept found in Brant Cooper’s book “The Lean Entrepreneur“. These concepts may not be new, but…

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Steve shares insights and strategies for business transformation, brand development, and sustainable growth—always rooted in faith-based principles and a commitment to purposeful leadership across diverse industries.
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