Steve Sammons
  • marketing
  • leadership
  • technology
    • SEO
Steve Sammons
  • marketing
  • leadership
  • technology
    • SEO
  • spiritual living

What is a Convictional Christian?

Short Answer: People who organize and live their lives within a Biblical worldview. Longer Answer: Definition and Significance Imagine Convictional Christianity as a lighthouse, steadfast and unmovable, guiding ships through…
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  • leadership

The Destroyer Founder

Founders dream of building something that outlives them, yet many unintentionally sabotage the very successors meant to carry their vision forward.
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  • leadership

The Retirement Syndrome

Some founders never truly step down. Some even remain until death. Psychologist Manfred Kets de Vries calls this the “retirement syndrome”—an identity crisis that grips leaders who cannot imagine life after their role.
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  • leadership

When Legacy Becomes a Liability

A founder’s legacy is often their proudest achievement—but it can also become their greatest obstacle.
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customer-journey
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  • 2 min
  • marketing

Why a Customer Road Map is the Compass for Your Website Development Journey

A Customer Road Map, also known as a Customer Journey Map, is a critical tool in website development as it provides a comprehensive understanding of the customer’s experiences, needs, and…
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google-tag-manager
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  • 2 min
  • marketing

Unlocking the Power of Google Tag Manager: A Project Manager’s Guide

Google Tag Manager is a game-changer for project managers looking to streamline their website's marketing and analytics efforts. With its centralized management system and easy-to-use interface, GTM empowers non-technical users to take control of their tags without relying on developers. Discover how GTM can help you improve your website's performance, SEO, and integration with other applications.
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  • leadership

Innovating with Lean Startups

As you read this post, you will gain a general understanding of a valuable concept found in Brant Cooper’s book “The Lean Entrepreneur“. These concepts may not be new, but…
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What Behaviors Destroy Leaders?
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  • 6 min
  • leadership

What Behaviors Destroy Leaders?

Why do so many leaders fail to finish well? Drawing on Dr. J. Robert Clinton’s research, this post explores the sobering reality that only one in three biblical leaders completed their calling faithfully. It examines the six major behaviors that derail leaders—misuse of money, abuse of power, pride, sexual misconduct, family dissension, and complacency—and offers practical insights on spiritual disciplines, lifelong learning, and mentoring as keys to finishing strong.
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rustyfishbait_where_are_the_car_we_were_promised_full_body_char_6138c640-2501-4eb5-9a4e-8ab7cde1426f
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  • 1 min
  • marketing

Where are the car we were promised?

The strategy was to create a brand  spot that would showcase the complete line-up of Infiniti vehicles and position the company as innovators in the marketplace. The idea of “Where…
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swot
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  • 2 min
  • marketing

What if we rename SWOT to TOWS?

SWOT analysis is widely regarded as a valuable tool for conducting strategic assessments, but it often suffers from misconceptions. The confusion stems from its historical development and nomenclature. SWOT, an…
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Recent Posts
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steve-sammons
Steve shares insights and strategies for business transformation, brand development, and sustainable growth—always rooted in faith-based principles and a commitment to purposeful leadership across diverse industries.
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