Steve Sammons
  • marketing
  • leadership
  • technology
    • SEO
Steve Sammons
  • marketing
  • leadership
  • technology
    • SEO
  • marketing

Why a Customer Road Map is the Compass for Your Website Development Journey

customer-journey
A Customer Road Map, also known as a Customer Journey Map, is a critical tool in website development as it provides a comprehensive understanding of the customer’s experiences, needs, and…
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google-tag-manager
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  • 2 min
  • marketing

Unlocking the Power of Google Tag Manager: A Project Manager’s Guide

Google Tag Manager is a game-changer for project managers looking to streamline their website's marketing and analytics efforts. With its centralized management system and easy-to-use interface, GTM empowers non-technical users to take control of their tags without relying on developers. Discover how GTM can help you improve your website's performance, SEO, and integration with other applications.
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  • leadership

Innovating with Lean Startups

As you read this post, you will gain a general understanding of a valuable concept found in Brant Cooper’s book “The Lean Entrepreneur“. These concepts may not be new, but…
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What Behaviors Destroy Leaders?
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  • 6 min
  • leadership

What Behaviors Destroy Leaders?

Why do so many leaders fail to finish well? Drawing on Dr. J. Robert Clinton’s research, this post explores the sobering reality that only one in three biblical leaders completed their calling faithfully. It examines the six major behaviors that derail leaders—misuse of money, abuse of power, pride, sexual misconduct, family dissension, and complacency—and offers practical insights on spiritual disciplines, lifelong learning, and mentoring as keys to finishing strong.
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  • 1 min
  • marketing

Where are the car we were promised?

The strategy was to create a brand  spot that would showcase the complete line-up of Infiniti vehicles and position the company as innovators in the marketplace. The idea of “Where…
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swot
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  • 2 min
  • marketing

What if we rename SWOT to TOWS?

SWOT analysis is widely regarded as a valuable tool for conducting strategic assessments, but it often suffers from misconceptions. The confusion stems from its historical development and nomenclature. SWOT, an…
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  • marketing

Using Porter's Five Forces Model for Competitive Advantage

A valuable instrument for analyzing the competitive environment is the renowned Porter’s Five Forces Model. Introduced by Michael E. Porter, a distinguished professor at Harvard Business School, in 1979, this…
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  • leadership

Tell me what you say “Yes” to, and I’ll tell you who you are.

“The difference between successful people and very successful people is that very successful people say no to almost everything.” — Warren Buffett According to Aristotle, our actions shape our identity.…
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  • 3 min
  • leadership

Successful Leaders Have Sharper Minds

Successful leaders often seem to have sharper minds than the rest of us—isn’t that how they got to the top in the first place? While we often assume that people…
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  • leadership

The Power of the Rockefeller Habits: A Comprehensive Guide

Stranded on a desert island or not, Vern Harnish’s book Scaling Up should be essential reading for students, supervisors, and business executives. It ranks at the top of all of…
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Recent Posts
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Steve shares insights and strategies for business transformation, brand development, and sustainable growth—always rooted in faith-based principles and a commitment to purposeful leadership across diverse industries.
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