Category: marketing strategy
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Where are the car we were promised?
The strategy was to create a brand spot that would showcase the complete line-up of Infiniti vehicles and position the company as innovators in the marketplace. The idea of “Where are the cars we were promised?” came out of the work Tor Myhren and Moe Verbrugge created at TBWA/Chiat-Day. After the concepts were all approved…
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Using Porter's Five Forces Model for Competitive Advantage
In the rapidly evolving business landscape of today, it is crucial to establish and sustain a competitive edge. A valuable instrument for analyzing the competitive environment is the renowned Porter’s Five Forces Model. Introduced by Michael E. Porter, a distinguished professor at Harvard Business School, in 1979, this framework has gained immense popularity as an…
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The Power of the Rockefeller Habits: A Comprehensive Guide
Stranded on a desert island or not, Vern Harnish’s book Scaling Up should be essential reading for students, supervisors, and business executives. It ranks at the top of all of my business books. It is an intriguing guidebook that provides insight into the time-tested power of The Rockefeller Habits – an array of proven principles…
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Long Time Dreaming
Strategy Long Time Dreaming bySteve Posted on March 7, 2021March 7, 2021 1 minute read 9 views The launch of the G35 Coupe featured its incredibly smooth and contemporary styling. The campaign included the TV spot “Long Time Dreaming” and the print which was a simple spread layout with words on the left and the…
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The Lean Entrepreneur: A Guide to Disrupting Markets and Innovating Products
BLOG POST Leadership Marketing Innovating with Lean Startups bySteve Posted on February 10, 2023February 10, 2023 4 minute read 174 views As you read this post, you will gain a general understanding of a valuable concept found in Brant Cooper’s book “The Lean Entrepreneur“. These concepts may not be new, but the way Cooper presents…
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Globally Minded and Locally Sensitive
Strategy Globally Minded and Locally Sensitive bySteve Posted on March 8, 2008March 8, 2021 2 minute read 9 views Integrate them all together Calumet Photographic’s strategy was to integrate the international retailers under one brand image, one website infrastructure, and one e-commerce engine. The challenge was we were dealing with three currencies (Euros, Pounds, USD)…
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Empowering Goodbyes: The Power of Small Phrases in Leadership
BLOG POST Character Leadership Empowering Goodbyes: The Power of Small Phrases in Leadership bySteve Posted on January 21, 2023January 21, 2023 2 minute read 8 views Last week I was sitting in a coffee shop with a new friend. As we chatted about our latest projects and plans, my friend suddenly paused and leaned in.…
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Everything is an Interview: How to Act, Help, and Behave in Life
BLOG POST Character Leadership Everything is an Interview: How to Act, Help, and Behave in Life bySteve Posted on February 5, 2023February 5, 2023 3 minute read 162 views Like many parents, Suzy and I volunteer to support the efforts at school. This weekend was no different with our son’s high school drumline competition. There’s…
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Cultural Intelligence: Living for God in a Diverse and Pluralistic World – Dr. Darrell Bock
Strategy Cultural Intelligence: Living for God in a Diverse and Pluralistic World – Dr. Darrell Bock bySteve Posted on September 29, 2020March 7, 2021 3 minute read 1.2K views We have become increasingly insensitive to one another and as caustic with one another as we have ever been. The whole Western world seems to be…
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Isolating the brand to three words
BLOG POST Isolating the brand to three words bySteve Posted on March 6, 2016March 6, 2021 1 minute read 6 views Character, Competence, and Christ The brand of Corban University can be isolated into three words: Character, Competence, and Christ. The simplicity of this was a result of working with some branding experts that my…