Category: marketing strategy
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Situational Leadership: A Guide for Effective Management
While going through one of the leadership classes on BiblicalTraining.org, the topic of contextualizing our leadership style arises. It is often observed that leaders stick to a single style throughout their leadership journey without adapting to different situations. Situational leadership, a theory developed by Paul Hersey and Ken Blanchard, suggests that leaders should adjust their…
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Where are the car we were promised?
The strategy was to create a brand spot that would showcase the complete line-up of Infiniti vehicles and position the company as innovators in the marketplace. It was the first fingerprint Steven Wilhite put on the Infiniti brand after joining Nissan. The idea of “Where are the cars we were promised?” came out of the…