What Happened to the TNIV Bible?
The short story is that the TNIV (Today’s New International Version) was discontinued and replaced with an updated version called the NIV 2011 (New International Version).The more extended version of…
Why Zondervan bought BibleGateway.com
The strategy for Zondervan was to expand its digital footprint to access the Christian consumer. No better way to do that than to acquire the number one Bible reference website.…
Globally Minded and Locally Sensitive
Integrate them all together Calumet Photographic’s strategy was to integrate the international retailers under one brand image, one website infrastructure, and one e-commerce engine. The challenge was we were dealing…
Where are the cars we were promised?
The strategy was to create a brand spot that would showcase the complete line-up of Infiniti vehicles and position the company as innovators in the marketplace. It was the first…