Steve Sammons

UI/UX Design

Step 2: Define – Framing the Problem in UX Design

Framing the right problem is more complex than creating a visually appealing design; without a well-defined problem, even the most beautiful product may fail to provide meaningful value to users.

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2 min

UI/UX Design

Step 3: Ideate – Generating Creative Solutions in UX Design

The Ideate phase is all about generating a wide range of potential solutions to the problem identified in the Define stage.

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2 min

UI/UX Design

Step 4: Prototype – Bringing UX Design Ideas to Life

In the fourth step of the design thinking process, Prototype, UX designers transform their ideas into tangible representations that can be tested and refined.

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2 min

UI/UX Design

Step 5: Test – Validating UX Design Solutions

The fifth and final step of the design thinking process is Test, where UX designers put their prototypes in front of real users to gather feedback and validate their solutions.

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2 min

marketing

Unlocking the Power of Facebook Pixel: A Project Manager’s Guide

Facebook Pixel is a game-changer for project managers looking to understand their website audience and create targeted marketing campaigns. By tracking user behavior and creating custom audiences, you can optimize your ads, recover abandoned carts, and nurture leads. Discover how Facebook Pixel can help you make data-driven decisions and achieve your marketing goals.

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3 min

marketing

The Importance of Brand Guidelines in Web Application Development

Brand guidelines are crucial for web application development teams to create a cohesive and engaging user experience. Learn how defining visual elements, positioning, surrogate brands, and conducting a SWOT analysis can help your team build a successful application that resonates with your target audience.

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2 min

marketing

Understanding Paid and Earned Media in Book and Movie Promotions

Promoting books and movies effectively means using both paid media—like online ads and sponsored posts—and earned media, such as reviews and social media buzz. Paid media guarantees exposure, while earned media builds trust and organic excitement. Combining both strategies helps maximize reach and engagement for your next book or movie launch.

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leadership

How OKRs Can Help Project Managers Achieve Extraordinary Results

Discover how Objectives and Key Results (OKRs), the goal-setting framework popularized by Silicon Valley leaders like Google and Intel, can help project managers drive clarity, alignment, and accountability. Learn practical steps to implement OKRs for your team and achieve extraordinary project results, inspired by John Doerr’s book Measure What Matters.

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fundraising

Unlocking the Power of Scaling Altruism: A Game-Changer for Nonprofit Organizations

Discover how the Scaling Altruism methodology, developed by Donald Summers, provides a comprehensive, seven-phase system to help nonprofits overcome barriers, accelerate growth, and dramatically expand their impact by adopting proven business practices and entrepreneurial strategies.

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Boost Online Presence with Backlink Strategy

Is your non-profit looking to increase its online visibility and drive more traffic to its website? In this comprehensive guide, we'll dive into the world of backlink strategies and explore how they can help boost your organization's SEO potential. Discover the key elements of a successful backlink strategy and learn how to create high-quality content that attracts valuable links from authoritative websites in your niche.

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