What if we rename SWOT to TOWS?
SWOT analysis is widely regarded as a valuable tool for conducting strategic assessments, but it often suffers from misconceptions. The confusion stems from its historical development and nomenclature. SWOT, an…
marketing
26 posts
Where are the car we were promised?
The strategy was to create a brand spot that would showcase the complete line-up of Infiniti vehicles and position the company as innovators in the marketplace. The idea of “Where…
Using Porter's Five Forces Model for Competitive Advantage
A valuable instrument for analyzing the competitive environment is the renowned Porter’s Five Forces Model. Introduced by Michael E. Porter, a distinguished professor at Harvard Business School, in 1979, this…
The Art of Letting Go
How to Practice Not Taking Things Personally — Do you ever find yourself taking things too personally and holding grudges against others? When someone says or does something that feels…
Long Time Dreaming
The launch of the G35 Coupe featured its incredibly smooth and contemporary styling. The campaign included the TV spot “Long Time Dreaming” and the print which was a simple spread…
How Does the Facebook Pixel Improve Your Ad Targeting
The goal of the Facebook pixel is to help you get to know more about the people engaging with your content. You can use this valuable information to create products and content that better appeal to that audience.
Finding Inspiration in Unexpected Places
Character Spiritual Living Finding Inspiration in Unexpected Places bySteve Posted on January 6, 2023January 6, 2023 2 minute read 76 views It was Christmas break, and our family was all…
Isolating the brand to three words
BLOG POST Isolating the brand to three words bySteve Posted on March 6, 2016March 6, 2021 1 minute read 6 views Character, Competence, and Christ The brand of Corban University…
Authentic Living: Four Principles for a Fulfilling Life
Drawing from the wisdom of Don Miguel Ruiz’s “Four Agreements,” we can take strides towards living a more meaningful, authentic life in alignment with biblical teachings. First and foremost, it…
4 Basic Elements of a Positioning Statement
A well-crafted positioning statement—defining your audience, category, unique benefit, and proof—is the compass guiding every strategic brand decision.