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marketing

What Makes a Strategic Brief Essential for Non-Profits?

Using a strategic brief as an evergreen tool is a fresh approach for non-profits—one that ensures lasting clarity and alignment. While most plans fade with time, this dynamic, enduring document keeps teams focused and impact growing.

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Using Porter's Five Forces Model for Competitive Advantage

A valuable instrument for analyzing the competitive environment is the renowned Porter’s Five Forces Model. Introduced by Michael E. Porter, a distinguished professor at Harvard Business School, in 1979, this…

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The Power of Design Thinking

Design thinking is a human-centered approach to innovation that integrates the needs of people, the possibilities of technology, and the requirements for business success. By following the five-step framework—Empathize, Define, Ideate, Prototype, and Test—designers can create solutions that truly resonate with users.

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Globally Minded and Locally Sensitive

Integrate them all together Calumet Photographic’s strategy was to integrate the international retailers under one brand image, one website infrastructure, and one e-commerce engine. The challenge was we were dealing…

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4 Basic Elements of a Positioning Statement

A well-crafted positioning statement—defining your audience, category, unique benefit, and proof—is the compass guiding every strategic brand decision.

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4 Tips to Keep Your Email List Squeaky Clean

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5 Simple Tips for the Perfect Blog Interview

If you’ve been considering beginning an interview series on your blog, here are the Top 5 tips that I’ve learned along the way: brush up on your journalism skills, don’t limit the subject, get ready to share yourself, provide feedback and promotional information, and keep the conversation going.

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Where are the cars we were promised?

The strategy was to create a brand spot that would showcase the complete line-up of Infiniti vehicles and position the company as innovators in the marketplace. It was the first…

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marketing

Authentic Living: Four Principles for a Fulfilling Life

Drawing from the wisdom of Don Miguel Ruiz’s “Four Agreements,” we can take strides towards living a more meaningful, authentic life in alignment with biblical teachings. First and foremost, it…

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marketing

Isolating the brand to three words

BLOG POST Isolating the brand to three words bySteve Posted on March 6, 2016March 6, 2021 1 minute read 6 views Character, Competence, and Christ The brand of Corban University…

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