The strategy was to create a brand spot that would showcase the complete line-up of Infiniti vehicles and position the company as innovators in the marketplace. It was the first fingerprint Steven Wilhite put on the Infiniti brand after joining Nissan.
The idea of “Where are the cars we were promised?” came out of the work Tor Myhren and Moe Verbrugge created at TBWA/Chiat-Day. They reported to Rob Schwartz who was directing the whole endeavor
After the concepts were all approved they ended up selecting a director from France so the shoot took place in Paris. It was tough duty so my account director Charlie Adams and I spent the better part of two weeks playing client and agency in Paris.
