Why Zondervan bought BibleGateway.com
The strategy for Zondervan was to expand its digital footprint to access the Christian consumer. No better way to do that than to acquire the number one Bible reference website.…
publishing
8 posts
What Happened to the TNIV Bible?
The short story is that the TNIV (Today’s New International Version) was discontinued and replaced with an updated version called the NIV 2011 (New International Version).The more extended version of…
5 Ways Authors Can Use Pinterest as a Marketing Tool
Today I want to get your creative juices flowing by telling you about some innovative approaches to Pinterest marketing. There are many more, so please share your ideas in the comments,…
Bible Across America
The "Bible Across America" project was a unique initiative by Zondervan to commemorate the 30th anniversary of the New International Version (NIV) Bible, involving over 31,000 people across the U.S. in handwriting a verse each to create a one-of-a-kind Bible.
Facts Aren’t Dead. Yet.
Despite fears of a “post-truth” era, fact-based journalism is not dead. This post explores how the internet and globalization disrupted traditional media, ending old monopolies and business models, but also leading to a more diverse, resilient, and subscription-driven news ecosystem—where quality reporting and trust in media are rebounding and new voices thrive alongside established outlets.
5 Reasons Why I Use Zotero for School Papers
Zotero is a tool that helps you to collect, manage, and cite your references. Using Zotero you can attach PDFs, notes, and images to your citations, organize them into collections for different projects and create bibliographies.
The Purpose Driven Life – Who Designed the Cover?
Pastor Rick Warren has teamed up with his book publisher and a crowd-sourced graphic design company to create a new cover for his bestseller The Purpose Driven Life. The 10th…
Why Every Author Should Test Their Book Title and Cover Design
Testing your book’s title and cover design isn’t just a creative exercise—it’s a strategic move to ensure your work captures the attention it deserves. By gathering feedback from your target audience through online surveys, you can make data-driven decisions that enhance your book’s appeal and marketability.